Secrets to succeed on social networks
Part of the recognition and visibility of a brand depends on its presence on social networks. The question is: what are your goals and how can you reach them through social networks?
Before you start anything, you always need a plan. And who says plan, says marketing strategy to follow. This includes, the goals you are trying to reach, the content you are going to post and the choice of social networks.
Find the right platform for your business
Understanding your product, and your audience, will give you an idea of which social platform is best for your social marketing strategy. Knowing the age, gender, location, buying habits and income brackets of your audience will help you discover how to connect with your target through social media. Again, the question is “what social platform can I choose?”
Facebook is the ideal platform to represent your brand or product. More than 70% of people who are online are actively using this social network. Especially since it is now possible for brands to make paid advertising which can reach a larger audience. Once your Facebook ads are published, you can see how many times these have been viewed and viewed by the same group of people. This is called “frequency”. When your ad has been frequently seen by your target audience, it’s time to refresh your ads.
Twitter’s audience is slightly younger and much more tech savvy than Facebook. If you are targeting a young audience, Twitter is most likely your best choice. Twitter hashtags allow you to find what people are posting based on keywords or phrases and to track “trends”. They also allow your community to follow your news. Creating your own hashtags can strengthen your brand image and help build loyalty.
Twitter is also an excellent platform for real-time awareness. The publications do not require latency once posted (unlike Facebook which require a verification period). If a news event occurs unexpectedly related to your target audience, you can use this event to advertise instantly.
The LinkedIn network is primarily intended for professionals and businesses. If your product or service is primarily focused around businesses, this may be more suitable for reaching B2B prospects.
Pinterest is very suitable for companies specializing in a very visual field. This social network is mainly used for “scrapbooking”, ie sharing ideas, recipes, and DIY. Mainly dominated by the female audience, Pinterest is useful for direct retail sales.
If you work in the audiovisual industry, Instagram is also an interesting platform. Instagram has grown very quickly which helps to generate leads because of the broader reach than on Pinterest. Especially as Instagram advertising is still in its infancy, so there is not much direct competition between brands.
Like Twitter, you can use hashtags in your Instagram posts to reach the right audience.
To optimize SEO, Google+ is probably the best platform for you. Being linked to the Google search engine, it helps direct traffic to your website. When writing a Google+ post, make sure your post is rich in keywords that will drive traffic to your site.
Businesses with video assets have everything to gain from being on YouTube. Used around the world, it can generate high visibility. In addition, when writing the description of your YouTube video, like Google+, make sure the copy is keyword rich.
Type of content to display
Many organizations make the mistake of posting the same kind of content on all social media platforms. Content posted on Twitter, may not generate the same success on Facebook.
Adapt your content to the platform!
The point is to interest people through content that will make your products and services known by creating a “personal” link. People want to be seen not just as consumers but especially as people with values and feelings. Trust is therefore essential.
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